About
myself
This is me, walking in the streets of Marrakech searching for an artisan to help me piece everything together.
To me the way I dress is very important. You don't dress for others, you dress for yourself.
So I designed my jeans with a clear ambition: to redefine this iconic garment for today’s men.
I believe jeans have become too conventional, too uniform. Too many people wear the same styles without distinction. My goal isn’t to create something extravagant, but rather pieces that are versatile—able to adapt to different occasions while remaining elegant and refined.
Sierra Soul jeans embody this philosophy: a perfect balance between innovation and simplicity. They’re designed for the modern man who wants to stand out subtly, without sacrificing comfort or style. Whether it’s for a casual day or a more formal event, these jeans offer a sophisticated alternative to traditional designs, while retaining a unique touch of originality.